Shrihari Sridhar: search on Z-Library

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1

Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys

Grewal, Rajdeep, Sridhar, Shrihari

Journal:

Journal of Marketing

Year:

2021

File:

PDF, 202 KB

2021

2

Effect of Customer-Centric Structure on Long-Term Financial Performance

Lee, Ju-Yeon, Sridhar, Shrihari, Henderson, Conor M., Palmatier, Robert W.

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 424 KB

english, 2015

3

Return on Engagement Initiatives (RoEI): A Study of a Business-to-Business Mobile App

Gill, Manpreet, Sridhar, Shrihari, Grewal, Rajdeep

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 1.05 MB

english, 2017

4

Social Influence Effects in Online Product Ratings

Sridhar, Shrihari, Srinivasan, Raji

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 219 KB

english, 2012

5

Dynamic relationships among R&D, advertising, inventory and firm performance

Sridhar, Shrihari, Narayanan, Sriram, Srinivasan, Raji

Journal:

Journal of the Academy of Marketing Science

Year:

2014

Language:

english

File:

PDF, 384 KB

english, 2014

6

Should Firms Spend More on Research and Development and Advertising During Recessions?

Srinivasan, Raji, Lilien, Gary L, Sridhar, Shrihari

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 1.81 MB

english, 2011

7

Scheduling Content on Social Media: Theory, Evidence and Application

Kanuri, Vamsi K., Chen, Yixing, Sridhar, Shrihari (Hari)

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 1.36 MB

english, 2018

8

Sales Representative Departures and Customer Reassignment Strategies in B2B Markets

Shi, Huanhuan, Sridhar, Shrihari, Grewal, Rajdeep, Lilien, Gary

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 534 KB

english, 2016

9

New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments

Sridhar, Shrihari, Fang, Eric

Journal:

Journal of the Academy of Marketing Science

Year:

2019

Language:

english

File:

PDF, 603 KB

english, 2019

10

Personal Selling Elasticities: A Meta-Analysis

Albers, Sönke, Mantrala, Murali K, Sridhar, Shrihari

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 262 KB

english, 2010

11

Assessing sales contest effectiveness: the role of salesperson and sales district characteristics

Gopalakrishna, Srinath, Garrett, Jason, Mantrala, Murali K., Sridhar, Shrihari

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 458 KB

english, 2016

12

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

Sridhar, Shrihari, Mantrala, Murali K, Naik, Prasad A, Thorson, Esther

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 461 KB

english, 2011

13

Effects of opening and closing stores on chain retailer performance

Srinivasan, Raji, Sridhar, Shrihari, Narayanan, Sriram, Sihi, Debika

Journal:

Journal of Retailing

Year:

2013

Language:

english

File:

PDF, 363 KB

english, 2013

14

Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs

Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar, Yihui (Elina) Tang

Journal:

Journal of Interactive Marketing

Year:

2012

Language:

english

File:

PDF, 284 KB

english, 2012

15

Uphill or Downhill? Locating the Firm on a Profit Function

Murali K. Mantrala, Prasad A. Naik, Shrihari Sridhar and Esther Thorson

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.77 MB

english, 2007

16

Is online newspaper advertising cannibalizing print advertising?

Sridhar, Shrihari, Sriram, Srinivasaraghavan

Journal:

Quantitative Marketing and Economics

Year:

2015

Language:

english

File:

PDF, 18.55 MB

english, 2015

17

Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite

Mittal, Vikas, Sridhar, Shrihari

Journal:

Industrial Marketing Management

Year:

2020

File:

PDF, 1.48 MB

2020

18

Can good marketing carry a bad product? Evidence from the motion picture industry

Thorsten Hennig-Thurau, Mark B. Houston, Shrihari Sridhar

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 237 KB

english, 2006

19

Promotions as competitive reactions to recalls and their consequences

Zhou, Chen, Sridhar, Shrihari, Becerril-Arreola, Rafael, Cui, Tony Haitao, Dong, Yan

Journal:

Journal of the Academy of Marketing Science

Year:

2018

Language:

english

File:

PDF, 683 KB

english, 2018

20

The interplay between business and personal trust on relationship performance in conditions of market turbulence

Mangus, Stephanie M., Jones, Eli, Folse, Judith Anne Garretson, Sridhar, Shrihari

Journal:

Journal of the Academy of Marketing Science

Year:

2020

File:

PDF, 677 KB

2020

21

Uphill or Downhill? Locating the Firm on a Profit Function

Mantrala, Murali K, Naik, Prasad A, Sridhar, Shrihari, Thorson, Esther

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 266 KB

english, 2007

22

Developing India‐centric B2B sales theory: an inductive approach using sales job ads

Singh, Ramendra, Mantrala, Murali, Sridhar, Shrihari, Dong, Xiaodan (Dani)

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 187 KB

english, 2012

23

Uphill or Downhill? Locating the Firm on a Profit Function

Mantrala, Murali K., Naik, Prasad A., Sridhar, Shrihari, Thorson, Esther

Journal:

Journal of Marketing

Year:

2007

File:

PDF, 251 KB

2007

24

Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows

Sridhar, Shrihari, Voorhees, Clay M., Gopalakrishna, Srinath

Journal:

Customer Needs and Solutions

Year:

2015

Language:

english

File:

PDF, 236 KB

english, 2015

25

The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance

Tang, Yihui (Elina), Sridhar, Shrihari (Hari), Thorson, Esther, Mantrala, Murali K.

Journal:

The International Journal on Media Management

Year:

2011

Language:

english

File:

PDF, 344 KB

english, 2011

26

Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Pattabhiramaiah, Adithya, Sriram, S., Sridhar, Shrihari

Journal:

Marketing Science

Year:

2017

Language:

english

File:

PDF, 628 KB

english, 2017

27

An exploratory study of attendee activities at a business trade show

Gopalakrishna, Srinath, Roster, Catherine A., Sridhar, Shrihari

Journal:

Journal of Business & Industrial Marketing

Year:

2010

Language:

english

File:

PDF, 209 KB

english, 2010

28

Efficiency Analysis of Marketing Organizations with Interconnected Departments

Sridhar, Shrihari, Mantrala, Murali K., Naik, Prasad A.

Journal:

Customer Needs and Solutions

Year:

2014

Language:

english

File:

PDF, 340 KB

english, 2014

29

Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry

Thorsten Hennig-Thurau, Mark B. Houston and Shrihari Sridhar

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.26 MB

english, 2006

30

Investigating Organizational Drivers of Jugaad Innovations: A Study of Indian Missionary Hospitals

Sharma, Amalesh, Sridhar, Shrihari, Moses, Aditya, Borah, Sourav

Journal:

SSRN Electronic Journal

Year:

2018

Language:

english

File:

PDF, 1.57 MB

english, 2018

31

Scheduling Content on Social Media: Theory, Evidence, and Application

Kanuri, Vamsi K., Chen, Yixing, Sridhar, Shrihari (Hari)

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 1.48 MB

english, 2018

32

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Pattabhiramaiah, Adithya, Sriram, S., Sridhar, Shrihari

Journal:

SSRN Electronic Journal

Year:

2016

Language:

english

File:

PDF, 742 KB

english, 2016

33

Is Online Newspaper Advertising Cannibalizing Print Advertising?

Sridhar, Shrihari, Sriram, S.

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 566 KB

english, 2013

34

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

Chen, Yixing, Lee, Ju-Yeon, Sridhar, Shrihari (Hari), Mittal, Vikas, McCallister, Katharine, Singal, Amit G.

Journal:

Journal of Marketing

Year:

2020

Language:

english

File:

PDF, 667 KB

english, 2020

35

Metrics unreliability and marketing overspending

Sridhar, Shrihari, Naik, Prasad A., Kelkar, Ajay

Journal:

International Journal of Research in Marketing

Year:

2017

Language:

english

File:

PDF, 1.13 MB

english, 2017

36

EXPRESS: Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Shi, Huanhuan, Grewal, Rajdeep, Sridhar, Shrihari

Journal:

Journal of Marketing Research

Year:

2020

File:

PDF, 1.53 MB

2020

37

The Effect of Firms' Structural Designs on Advertising and Personal Selling Returns

Lee, Ju-Yeon, Sridhar, Shrihari, Palmatier, Robert W.

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 1.35 MB

english, 2016

38

Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending

Chen, Yixing, Mittal, Vikas, Sridhar, Shrihari (Hari)

Journal:

Journal of Marketing Research

Year:

2020

File:

PDF, 444 KB

2020

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